Our Story

Africa Tourism Research Network (ATRN) is a pioneering civil society organization dedicated to the advancement of the tourism sector across the African continent. Founded with the vision of fostering sustainable and inclusive tourism, ATRN has become a beacon of knowledge, innovation, and growth within the industry. Our commitment to in-depth research, strategic business development, and comprehensive training programs empowers communities, entrepreneurs, and stakeholders to unlock Africa's rich tourism potential.

MISSION

Our mission is to drive the growth and sustainability of Africa's tourism sector through rigorous research, innovative business solutions, and impactful training programs. We strive to create a thriving tourism ecosystem that benefits local communities and showcases Africa's diverse cultural and natural heritage.

OUR VISION

To be the leading catalyst for transformative tourism development in Africa, creating a continent where tourism thrives, cultures are celebrated, and economic opportunities abound.

Values

Integrity: We uphold the highest standards of honesty and transparency in all our activities.
Innovation: We embrace creative solutions and new approaches to drive progress in the tourism sector.
Sustainability: We are committed to promoting environmentally and socially responsible tourism practices.
Collaboration: We believe in the power of partnerships and collective efforts to achieve common goals.
Empowerment: We aim to empower individuals and communities through education, training, and support.